How NSY Digital Went From Revenue Instability to Consistent Growth
By Building the Right Team
"Eye-opening. It revealed my blind spots." — Nativ Yanko, CEO of NSY Digital
The Client
Name: Nativ Yanko
‍Agency: NSY Digital
‍Niche: Paid Ads & UGC creatives for 7–8 figure DTC brands
‍Team Size at Start: Nativ + 1 freelance creative strategist
‍Mentorship Period: May 2024 – July 2024
‍MRR Growth: ~$7–11K/month → ~$15.6K/month during mentorship, scaled further to ~$25K/month by February 2025
‍One Word to Describe the Experience: Eye-opening
Watch full interview with Nativ Yanko in the video below.
Before Mentorship: Revenue Rollercoaster
At the start of 2024, NSY Digital was profitable but deeply unstable. Nativ, then only 21, found himself trapped in unpredictable monthly revenue swings - some months were great. Others… not so much.
“Some months I'd hit $11K, other months I'd drop to $5K. The foundations weren't solid. I couldn’t build on top of anything.” - Nativ Yanko
Nativ spent his days overwhelmed - deep in client messages, script-writing, editing feedback loops, and managing creators personally.
During Mentorship: Building Foundations & Empowering the Team
How Nativ Found Nigel...
Nativ had been following Nigel on LinkedIn for over two years. He’d even implemented one of Nigel’s free Black Friday cheat sheets with a client - and it worked.

So when he saw the opportunity to join the Agency Mentoring program, it felt familiar.
“I’d seen your content for two years. You weren’t some guru. You were just a few steps ahead of where I wanted to go.” - Nativ to Nigel
At that point, Nativ wasn’t looking for a course. He needed a mirror - someone who’d done it before and could help him see the blind spots.
“I needed someone to help me think like a CEO. Nigel was that person.”
“Nigel was a normal guy who'd grown an agency - I knew he had already been where I wanted to be.”
Operational Foundations
The first change? Delegation.
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Nativ began hiring, documenting SOPs, and slowly pulling himself out of day-to-day service delivery.
✅ Hired a creator coordinator (later promoted to creative production manager)
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✅ Fired underperforming team members quickly, inspired by Nigel’s ruthless efficiency.
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✅ Began documenting SOPs for scripting, editing, and production workflows
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✅ Transitioned away from creator DMs and day-to-day project micromanagement
“Before, I was 90% in the weeds. Now I’m down to 40% - and dropping every week.”
“Nigel taught me to fix the root causes and empower my team. That freed me to focus on sales and bigger-picture strategy.”
CEO Focus: Stabilizing Revenue
With newfound clarity and free time, Nativ stepped confidently into the CEO seat.

He started focusing heavily on activities that directly impacted NSY Digital's long-term stability:
Rather than just chasing short-term wins, Nativ strategically laid the groundwork for predictable revenue:
After Mentorship: Steady, Sustainable Growth
While mentoring quickly stabilized Nativ’s revenue around ~$15.6K/month, the real transformation came months later, as operational changes took root:
“After December, revenue never went below $20K again. It’s stable, consistent, and predictable now.”
Current Team Structure (Feb 2025):
Why It Worked: Mindset & Operational Clarity
Unlike generic courses, personalized 1-on-1 mentorship provided tailored solutions:
“You can't learn personalized solutions from a course. Nigel answered my exact questions - like how to upgrade a client or manage my specific team.”
The mentorship was less about instant tactics and more about becoming the leader of a scalable agency.
“Nigel helped me think like a CEO: build systems, empower a capable team, and focus on revenue-generating activities.”
Final Reflections: Advice to Agency Owners on the Fence
“What could possibly offer a higher ROI than investing in yourself now? If you wait, you lose critical growth time.”
Nativ encourages his younger self - and other agency owners - on the power of immediate, committed action:
“You don’t need to buy shiny objects. Invest in mentorship, delay gratification, and in two years you'll thank yourself.”
Reflecting on why mentorship mattered, Nativ pinpointed a critical realization:
“The mentorship revealed my blind spots - things I'd never see alone. I was too close to my problems. Nigel showed me the full picture.”
If you’re on the fence
If you're stuck - operationally, mentally, or emotionally - you don’t need another playbook.You need someone who’s been there, done that, and can help you see the path you’re already halfway down...
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